Marketing & Publicity

Distribution and marketing are two aspects of book promotion, but they are not the same thing. Once your book is available in popular sales channels like Amazon.com and to 39,000 book sellers, it’s time to work on getting the word out. People need to hear about your book through traditional and new media, book reviewers, bloggers and social media.

Effectively marketing a book starts with knowing the target audience, the competition, the purpose of your book and what makes it unique. Book promotion strategies can include focusing on getting the attention of traditional and new media by sending a press release and following up with a phone call. Non-fiction books, in particular, may have a chance to receive publicity in traditional print or broadcast media, if the topic is relevant or author can speak as an expert on a subject.

Getting book reviews is also important whether it’s in a newspaper, blog, YouTube channel or on Goodreads and Amazon.com. This can be done by connecting with reviewers individually, sending a book release, mailing samples or emailing an electronic version of the book.

Building a strong online presence establishes credibility and allows you to connect with readers and promote your book. That means creating an author website and being active on social media.

Authors can have great success holding book readings and signings, doing a book tour or launch event. Speaking at conferences/festivals and sitting on panels can also be a great way to spread the word.

Authors can spend years writing a book. The more time and energy spent promoting it, the greater the book’s chance of success.

Tellwell offers a variety of book promotion services, available a la carte, to help you as little or as much as you need.

Book Marketing Consultation & Strategy ($500.00)

First, we’ll send you a 20-page marketing guide that reviews important components of book marketing including identifying a target market and sales pitch, establishing an online author platform, and ways to connect with your markets. In the one-hour consultation that follows, we’ll cover the key components of marketing a book, take a look at your priorities and where you are at in the process. We’ll write a 5-page marketing strategy personalized to your needs.

Book Marketing Follow Up ($250.00)

Once you’ve had a chance to read through the information in your marketing strategy, your marketing consultant will provide a 30-60 minute follow up consultation to answer any questions and discuss next steps to execute your marketing plan. The follow up will include a one-page summary to help you move forward with your marketing efforts. The service can be completed at any time after the Book Marketing Consultation – whether it be a week later or six-months post-publication.

Book Backgrounder ($250.00)

We’ll create a 2-page document to showcase the book to your audience. The backgrounder would include a 3D image of the book cover, the book synopsis, print details, your headshot, and your author biography on the first page. The second page could be an excerpt from the book, some poignant reviews, quick facts about the book and its purpose, or highlights of your marketing plan. This is a great resource to use when contacting bookstores, book reviewers and other relevant contacts.

Author Website ($500.00 Basic, $1000.00 Advanced)

An author website is a central hub to share information about yourself, your book, upcoming events and news coverage. It is also an essential promotional tool. Tellwell offers both basic website setup – for the author looking to increase their online footprint, and a more advanced option – for the author wanting to use it as an engagement platform.

Here are some examples of each:

Basic Advanced
isabelleduvalauthor.com nancy-cheung.com
www.awicklowgirl.com www.mouseandelephantbooks.com

In both options, we’ll purchase the domain name, set up the website with pages about you and your book, choose a suitable design and host it for one year. Please click here to see the features for each of the options, to determine which service is best for you.

Tellwell’s Basic and Advanced Website Features

Basic Advanced
Purchase of Custom Domain checkmark checkmark
1-year website hosting

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Standard Pages:

  • About the Book
  • About the Author
  • Contact
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Custom Pages:

  • News
  • Events
  • Reviews
  •  Resources
  • Blog
1 custom page Up to 5 custom pages
  •  Images
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Fillable Contact Form checkmark checkmark
Social Media Follow Icons checkmark checkmark
Social Media Sharing Icons checkmark checkmark
Links to Online Retailers

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Additional Features:

  • Website analytics
  •  Image Gallery
  • Social Media Feed
  • Event Registration
  •  E-newsletter configuration
  •  Online website sales
x Up to 4 additional features
  • Revisions Rounds
1 2
Written instructions on how to use your website checkmark checkmark
Instructional website walk-through (via phone) x Optional

Social Media Startup ($500.00)

The Marketing Consultant will set up profiles/pages for the author on 1-2 of the following social media platforms: Facebook, Twitter, Instagram, LinkedIn, Goodreads, or Amazon Central.

Once the accounts have been activated and populated with basic information (including contact details, profile images, and details about the book where applicable) the Marketing Consultant will devote 3 hours to coaching the author on how to maximize their usage of the platform.

This service is ideal for authors who have yet to establish a social media presence. However, it can be tailored to authors who are already active on social media and would like to grow their presence as part of their online branding. For details, please ask your Publishing Consultant.

Marketing Outreach Packages

We make sure your book gets noticed by helping you reach your target markets through a custom selection of the marketing campaigns listed below. Based on your marketing goals, areas of focus can include attracting an audience through speaking opportunities, garnering book reviews, developing a strong online presence, or engaging with your audience through events and relevant organizations.

We start with a consultation to revisit your marketing strategy, assess your priorities and determine where our efforts would be best directed. Together we select a combination of the services listed below based on your marketing budget and outreach goals.

Marketing Promotion Marketing Exposure
Book Backgrounder Social Media Startup
Press Release Website Upgrade (Basic → Advanced)
Advanced Reader Copy Author Mentorship
Social Media Advertising Campaign Indie Reader Review
Social Media Promotional Materials Author Spotlight (Podcast)
Book Signings and Events Materials Book Retailer Engagement
Award / Festival Submission Media Outreach
Speaker Engagement Preparation

Children’s Book Marketing Outreach Packages

We make sure your book gets noticed by helping you reach your target markets through a custom selection of the marketing campaigns listed below. Based on your marketing goals, areas of focus can include preparation of materials and content for school visits, garnering relevant reviews, developing a strong online presence, or engaging with your audience through events and relevant organizations.

We start with a consultation to revisit your marketing strategy, assess your priorities and determine where our efforts would be best directed. Together we select a combination of the services listed below based on your marketing budget and outreach goals.

Marketing Promotion Marketing Exposure Marketing Engagement
Book Backgrounder Social Media Startup Teacher’s Guide (Advanced)
Activity Page Teacher’s Resource (Simple – Picture Books)
Picture Book Promotional Materials Website Upgrade (Basic → Advanced)
School Visits Materials Author Mentorship
Children’s Book Award / Festival Submission Children’s Book Retailer Engagement
Speaking Event Preparation School / Library Outreach
Social Media Advertising Campaign Children’s Media Outreach
Author Spotlight (Podcast)

Level 1 ($1000.00)
Includes 1 “Marketing Promotion” service and 1 “Marketing Exposure” service mentioned above.

Level 2 ($2000.00)
Includes 2 “Marketing Promotion” services and 2 “Marketing Exposure” services, OR 3 “Marketing Exposure” services mentioned above OR 2 “Marketing Promotion” and 1 “Marketing Engagement” Service.

Level 3 ($3000.00)
Includes 2 “Marketing Promotion” services and 4 “Marketing Exposure” services mentioned above, OR 2 “Marketing Promotion,” 2 “Marketing Exposure” and 1 “Marketing Engagement” service.